In the 1990s Juicy Couture was a big fad. I'm remembering it as the 90s, but I could be wrong. But since this is my recollection I'm going to leave it as the 90s. Anyway, Juicy was huge in NY. Women bought it up like crazy and wore it mainly to the gym or at home. I know it was huge because some SAs would tell me how they couldn't keep it in stock. Yet you never really saw anyone on the streets of NY wearing Juicy, unless she was under the age of 15 and was a total Bridge and Tunnel (B&T) girl. I personally never bought into the whole Juicy craze. Sure there were moments I was tempted to get a suit and luxuriate in it's velour splendor. But I was too busy indulging in my shoe and handbag fetish. I was like a 60 year old woman trapped in the body of a 20 year old. I had so many bags and shoes, matching in colors and style to my work clothes, that at one point I think I had around 200 pairs of shoes. The OCD in me made sure that all my shoes were in their original boxes with photos on each pair taped to the outside so I could easily identify which shoe was in which box. Living in a 300 square foot studio was ridiculous when my entire little closet was packed with shoe boxes. Sometimes I think I moved simply because the closets kept getting better and better. Than I had kids and it all fell apart. But I digress.
Juicy was huge and than it became a joke. No one was buying it, at least no one I know. Yet the Juicy Couture store on Fifth Avenue was doing stellar business with the tourists and the B&T crowd. Meanwhile, Victoria's Secret had decided to jump on this bandwagon and started pumping out their own version under their Pink brand. Soon there was a plethora teeny boppers wearing "Juicy" and "Pink" branded velour pants across Fifth Avenue and inside all the popular tourist areas. Every once in a while you'd see some older woman, looking past her prime yet valiantly trying to hold on to her own relevance by dressing as a 15 year old, wearing some Juicy or Pink. Usually she had makeup speckled to her face and lots of bling on. It was a sad testament to growing old.
Anyway, when I left NY only the tourists were wearing these things. I believe Bergdorf had stopped carrying Juicy (did they ever carry it?) and thankfully my friends and I were in an older demographic where our paths would never cross with Juicy or Pink again. Than I moved to Satellite Village.
Old wrinkled weather beaten women had Juicy on their butt. Trust me, that ass ain't "Juicy" anymore, it's flat and wide and really sad looking. Drawing attention to it by slapping "Juicy" on it just makes it look ever so depressing. Middle aged women had "Juicy" on their asses. Half of them fell into the flat as a pancake crowd, while the other half definitely fell into the Brazilian silicone butt insert group. Your butt isn't "Juicy" in as much as "bubble butt". Lots of surgical enhancements here, I have seen enough breasts defying gravity that they could give Wicked's Elphaba pause. Grandmas with tighter flatter stomachs than their daughters, and faces that can't move above the upper lip. I know plenty of women were getting plastic surgery in NY, but it was more subtle. Not trying to reverse 30 years of aging in one 3 hour procedure. But that's another rant.
Moms at the preschool had "Juicy" and "Pink" on their asses. In my opinion that's just inappropriate. You're trying to raise your child to be respectful, cognizant and appreciative of all the different peoples and cultures in the world. You want them to find beauty in all races, to refer natural beauty and the character in faces lined with years. Sure, maybe a little tweak is fine to delay the aging process, but not a full on death grasp for the 1980s. I think there's too much of an emphasis on youth and trying to look hip and cool here. You're a middle aged mom dropping your child off at preschool. This isn't Spring Break circa 1990, you shouldn't be trying so hard to compete with your 15 year old daughter in dress and attitude. At least try to act mature enough that other adults will respect you, as opposed to looking at you cock eyed and mocking you in a blog. Oh, and if you persist in wearing pants that call attention to your butt, try to make sure your muffin top is hidden to some degree. I don't know how many times I've seen multiple muffins peeking out from your velour waist band.
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